You're Not A Bad Agent. You're Just On The Wrong Team.
If you're closing 8 to 20 deals a year, paying a 70/30 split, buying your own leads, making your own marketing in Canva at midnight, and wondering why you're the only person in your brokerage still trying, this page is for you.
Let's Just Say It Out Loud.
Your brokerage takes 30% of your commission and gives you... what, exactly? A desk you don't use. A “brand” nobody outside your office has heard of. A sign post.
Meanwhile, you are:
This is not a business. It's a slow-motion burnout.
We're Buddy, Russ & Brett. And We're Building Different.
Buddy Buck
Community Operator
17 years of experience as a Washington broker. 55 transactions. $42.16M in sold volume. 42 five-star reviews. 100.56% sold-to-list. Runs Duvall TV. Runs The Club. Has a content flywheel that generates inbound leads without paid ads.
Russ Laggan
Seasoned Mentor
Experienced agent already inside eXp, already crushing his market. The seasoned professional who's been there, done that, and knows what great mentorship actually looks like.
Brett Moore
Tech / AI Strategist
Built RussLaggan.com. Works with Claude Code, automations, and custom tools that sound like science fiction until you see them running. The edge you cannot replicate without someone like him.
The Old Way vs. Our Way
The Old Way
- X Pay 30%+ commission splits
- X Pay monthly desk fees
- X Pay for your own leads
- X Pay for your own marketing
- X Build your own content alone
- X Manage your own tech stack alone
- X Get a 'mentor' who hasn't closed a deal in 4 years
- X Exit with zero equity
Our Way (eXp + The Team)
- 80/20 split (capped at $16,000/year)
- No desk fees, no royalty fees, no franchise fees
- Stock awards for closings, caps, and team production
- Revenue share, build a national downline, get paid forever
- AI-powered lead generation built in, not bolted on
- Brett's tech stack, automations, custom Claude Code workflows
- Buddy's content flywheel, replicable in your market, week one
- Russ's experience, the coaching you've never had
- Exit with real equity via stock and revenue share
What You Get When You Join
AI Lead Engine
$5,000/mo valueOur custom AI-powered lead system runs inbound and outbound, pre-qualifies leads, pre-books appointments, and hands you a warm buyer or seller, not a cold form-fill.
Buddy's Content Flywheel Playbook
$10,000 valueThe exact system Buddy uses for Duvall TV: camera setups, topic templates, episode structure, editing workflow, distribution plan. Plug in your town. Press record.
Brett's Tech Stack & AI Tools
$15,000/year valueCustom tools, Claude Code workflows, CRM automations, and AI agents. These are not off-the-shelf. They are proprietary to us. This is the part other teams can't match.
Weekly Team Coaching
$5,000/year valueNot a Monday sales meeting. Actual coaching. Deal reviews. Negotiation critiques. Contract walkthroughs. Real-time wins and losses, dissected in a room of people who want you to win.
Marketing & Content Production Support
$8,000/year valueListing launch templates, buyer nurture sequences, social media assets, email newsletters. All done-for-you or with-you.
Full CRM Migration + KVCore Support
$2,500 valueWe'll migrate your entire database into a real CRM and set you up with automated touch points, tasks, and lead scoring.
Why Now
Real estate is changing faster than most brokerages can keep up with. AI is eating the parts of this job that are repeatable. The agents who win the next decade will be the ones who use AI to go faster, not the ones who resist it.
We are taking on a small number of agents in 2026. Not 50, not 100. We want the operators who are ready to build something real.
FAQ
The Fastest Way To Know If This Is For You
Book a 30-minute confidential discovery call with Buddy (or Russ or Brett, depending on what you want to dig into). We'll talk about your business, your goals, and whether the math works for you. Just a straight conversation.
Buddy Buck · Russ Laggan · Brett Moore · eXp Realty · Building the AI-powered real estate team of 2030.